Insurance Representatives - How Does Yours Measure Up?



Insurance representatives can be some of the most crucial people you'll ever do business with. They will assist you secure your home, your possessions and your financial resources. The work of an insurance representative has the potential to conserve you from monetary ruin.

You could go through your entire life time and not need the services of a lawyer. You might pass away and live and not need to utilize an accounting professional. However you cannot live in "the real world" without insurance representatives.

Keep in mind ... it's YOUR responsibility to discover which coverages are right for you.

Have you ever heard a story from a buddy or relative who filed an insurance claim, just to discover that the coverage their agent assured was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I started my insurance profession as a representative in 1973. I kept my representative licenses active till 1992 when I ended up being an insurance adjuster. During that period of time, I sold nearly every kind of insurance imaginable.

The finest representative is a person who has spend time studying insurance, not an individual who is a specialist in sales. The largest percentage of insurance representatives of all types are sales individuals, not insurance specialists.

There are a great deal of colleges and universities that offer degrees in insurance today. In our area, the University of Georgia offers degrees in Risk Management and Insurance. It's a pretty well-respected program.

Agents can likewise end up being professionals in insurance by going through continuing education, such as the Certified Home Casualty Underwriter (CPCU) education program. Life insurance representatives can accomplish the Licensed Life Underwriter (CLU) professional designation. There are other classifications readily available to agents, but those 2 are the most commonly accepted educational programs.

Representatives in a lot of states likewise need to finish a state-required variety of Postgraduate work hours each year in order to preserve their insurance licenses. If they don't complete the hours, the state cancels their licenses.

A representative has a responsibility to you, called the "fiduciary responsibility." That implies that he must keep your monetary wellness initially in his concerns. He has breached his fiduciary duty to you if an agent offers you an insurance policy since it has a higher commission than another policy.

Agents generally bring a type of liability insurance called "Omissions and mistakes" liability insurance. Omssions and mistakes (E&O) is the insurance that covers the agent's business, or the agent individually, in the event that a customer holds the agent accountable for a service he offered, or stopped working to provide, that did not have the anticipated or promised results.

1. loss of customer information. The representative merely loses your file, physically or digitally.

2. system or software application failure. Computer system at the representative's workplace crashes and all data is lost.

3. irresponsible oversell. The agent sells you coverage you don't need, or sells you protection limitations higher than necessary.

This is a broad category however needs to be. This could include charges that a representative did not offer the proper policy, or the correct amount of coverage.

The number 4 example above is the most common and most harmful for agents. Here's why.

Individuals today have multiple insurance exposures, like:

auto physical damage

automobile liability

underinsured or uninsured motorists direct exposures

property owner physical damage

homeowner liability

excess liability

businessowner physical damage

businessowner liability

home-based organisations

life insurance requires

health insurance needs

disability insurance requires

Any one of the direct exposures listed above can effect any of the others. They are elaborately woven together in each of our lives.

Any agent doing business in the contemporary world ought to do an insurance analysis of any possibility's present insurance and his future insurance requirements. To cannot do so is an invitation for a lawsuit.

Exactly what does this mean to you?

: If your representative makes guarantees to you about coverage, and your claim gets rejected, you can make a claim against the representative's Mistakes and Omissions Liability policy. You might have to get a lawyer involved, however that just increases the chance that your rejected claim will get paid.

Next: In my never-to-be-humble opinion, ALL agents selling ANY kind of insurance need to perform a Insurance Requirements Analysis for the possibility PRIOR to offering the policy. In addition, I think that an agent ought to carefully discuss the findings of the Insurance Needs Analysis to the possibility PRIOR to selling the policy.

Both celebrations. the policyholder and the representative ... advantage in this deal. The policyholder has a complete explanation of the policy he's buying and its relationship to all his other insurance. The representative sells the right coverage, and significantly decreases the danger of a suit or claim versus his E&O protection for selling the wrong protection.

Here's exactly what an insurance analysis treatment need to look like.

1. Personal Information Collection: get as much information about the insured and his relative as possible.

2. Get Copies of Existing Policies: the representative must really read the existing policies.

3. Evaluate Insurance Needs: identify the correct coverages required and the proper policy limitations.

4. Suggestions: what need to be bought and costs.

5. Application and Sign-off Analysis: complete the application and have the insured approve the analysis type.

6. Provide the Policy: An agent ought to provide Lexington Insurance Agency the policy face to face and describe it once again, not simply send you a copy in the mail.

Even after all of the training and education that any insurance agent gets, the representative is still not an expert in how to handle an insurance claim. I've had lots of people inform me that they were going to get their representative to help them with their claim. Later on, they figured out that the representative didn't understand far more about the claims process than they did. As I wrote earlier, agents can become professionals, however their proficiency is customarily in the sales and needs analysis areas of insurance ... not claims. For a lot of representatives, discovering the claims procedure would be a waste of their time, given that the majority of agents are not accredited to manage claims.

Sure ... some agents will be provided a little claims settlement authority by the business they work for. Some representatives will be able to settle claims up to about $5,000.00, and then only in the residential or commercial property side of the claim ... such as a little water loss or a theft. For the most part, the insurance company focuses claims handling with the claims employees and independent claims adjusters.

The most important methods you need to draw from this post are:

Interview EVERY insurance representative to discover out their level of competence. Let the inexperienced representatives practice on individuals who don't care about protecting themselves the ideal methods.

2. Don't constantly chase the lowest premium. You get what you pay for. If a highly certified agent takes care of you, you 'd be much better served to pay a greater premium. You don't drive the most inexpensive car you can find, do you?

3. If you have problems with your agent, never ever be reluctant to call the Department of Insurance of your state. Agents are controlled for a factor.


Representatives typically bring a type of liability insurance called "Omissions and errors" liability insurance. Errors and omssions (E&O) is the insurance that covers the representative's company, or the agent separately, in the occasion that a client holds the agent accountable for a service he supplied, or failed to offer, that did not have actually the anticipated or promised results. Next: In my never-to-be-humble viewpoint, ALL agents offering ANY kind of insurance need to perform a Insurance Needs Analysis for the possibility PRIOR to offering the policy. Even after all of the training and education that any insurance representative obtains, the representative is still not a professional in how to deal with an insurance claim. For a lot of representatives, discovering the claims procedure would be a waste of their time, considering that a lot of representatives are not certified to deal with claims.

Leave a Reply

Your email address will not be published. Required fields are marked *